With over 300 million registered users, Facebook is what some might say, popular. However, Facebook offers more than merely a platform to share photos and check up on old friends. If used correctly, Facebook can be one of the most important tools you have in your social media toolkit. In this 5-minute podcast, I'll outline a few different ways to use a Facebook fan page to create buzz, find new customers, and grow your business.<< MORE >>

Message drives everything. If you do not have a clear, concise and compelling message, your communications efforts will fail. This fact is especially important to remember when drafting your media relations strategy. Reporters will always come to an interview with preconceived notions about your organization and what their article is going to say. How you prepare and your ability to stay on message will ultimately determine how your organization is represented in the article, television interview, or sound bite. << MORE >>

Niche communities are interactive websites that offer customers, clients, constituents, or supporters a place to interact, provide feedback and invest themselves with your organization and its mission. If the purpose of social media is to generate conversation at the personal level, than an active online community is the equivalent of hosting a dinner party for your clients. << MORE >>